Writing and Editing Services
How you describe your company in writing—its philosophy, goals, products,
services—creates its public face. The true value of your products and services must be emphasized continually.
Consistency and repetition have the power to shift perceptions in your favor.
Media Mastery’s writers have decades of experience helping clients craft their written words.
Whether your communication needs are promotional, informative, or educational, we start by
learning all we can about the intended audience. Then we develop and coordinate written
materials that match your offerings to their needs.
| | The Components in a Nutshell |
What You Can Expect |
| Writing and Editing Services |
Message Development
We work with your team to identify and distill the company’s key messages and pinpoint target audiences. |
A set of core messages for use in all printed materials that clearly expresses the value of your products and services. |
| | Copywriting
In collaboration with your staff, our skilled writers produce vibrant, meaningful copy designed to influence and persuade readers. |
A complete set of engaging, results-oriented written materials, such as:
- marketing brochures
- corporate image pieces
- website text
- electronic presentations
- newsletters
- trade articles
- video/audio scripts
- business proposals
- white papers
- business correspondence
- technical papers
- full-length books
- ghostwriting
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Editing
We polish your existing documents to attain the highest level of readability and clarity. Our sharp-eyed editors will analyze all of your written communication for grammar, word choice, punctuation, and flow. |
- Documents that draw readers in and keep them interested from start to finish
- Text that is accurate, complete, and supportive of core messages
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Speechwriting
Our expert speechwriters have experience writing for senior executives of many large organizations. They will work closely with you, combining key messages with audience analysis and topic research to create effective, memorable speeches. |
- Dynamic speeches tailored to the audience, venue, and speaking style of the presenter
- Question and answer session outlines
- Informal talking points
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Presentation and Media Training
Peace of mind comes with being prepared. That’s why hundreds of professionals have used
Media Mastery to improve their speaking skills. Now you, too, can learn to create and
deliver strategic sound bites, project appropriate body language, and handle tough
questions.
Changing old habits isn’t easy. For this reason, we use only proven tools that effective
communicators have relied on for years. The results? Speakers who can quickly assess audiences,
replacing undue anxiety with feelings of self-assurance. Leaders who employ flexible communication
styles and adapt to new situations.
Our clients find that their speaking performances improve dramatically and quickly.
Some have told us the Media Mastery training profoundly changed their lives!
| | The Components in a Nutshell |
What You Can Expect |
| Presentation and Media Training |
Presentational Speaking
Speech training helps executives and managers make strong, positive impressions in public.
The program emphasizes techniques for delivering effective presentations including organization
of material, body language, voice, Q&A, PowerPoint, and tips for managing anxiety and building confidence.
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Individual coaching and small group workshops for:
- Public speaking
- Keynote addresses
- Industry conferences
- Trade show appearances
- Technical programs
- Important meetings
- Legislative hearings
- Seminars/workshops
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| View Media Training Video
using Windows Media Player |
Shining in the Media Spotlight
Veteran journalists prepare spokespersons to understand what the media want
and how to deliver key messages for maximum impact. Practice interviews and
video feedback provide for new skills to be integrated rapidly. |
A custom program guaranteed to provide immediate, significant improvement in media interview performance
We offer full or half-day sessions for small groups or individuals in:- television appearances
- radio or print interviews
- media tours
- internet sessions
- video tapings
- teleconferences
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Crisis Communication
Our senior crisis trainer has been on
the front lines of large-scale crisis events.
His expertise helps clients plan for such events
in order to minimize damage to their public images. |
- Workshops
designed to safeguard the company’s reputation and public goodwill
- Development of a crisis plan
and coordinated communication response, including media training
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